Somebody remembers to ring the enquiry back. Somebody remembers the quote that went unanswered three weeks ago. Somebody remembers to ask the happy customer for a review. Until they're on a job, or on leave, or gone.
PCG designs and builds the infrastructure underneath all of that — how an enquiry arrives, who it reaches, what happens if nobody answers, and what you can see about it afterwards. Built around your business, not a template of one.
Not rhetorical. Answer them honestly, in your head, right now. The ones you can't answer immediately are usually the ones costing you money.
If any of those made you pause, that pause is the work.
Not every business needs all of it. Most need four or five of these, in an order that depends on where the leak is. We work that out before we build anything.
We trace one real enquiry end to end — the form, the phone, the DM, the callback, the quote, the silence afterwards. Most of what we find, owners already half-knew. Seeing it written down as a sequence is what makes it fixable.
Website forms, phone calls, Instagram and Facebook messages, Google Business enquiries, WhatsApp — landing in one place with a name attached, instead of scattered across four apps and someone's personal mobile.
An acknowledgement within seconds of an enquiry arriving, day or night, that reads like your business rather than a robot. Missed calls text back on their own. Nothing sits unanswered because you were up a ladder.
Sequences for the quote that went quiet, the enquiry that didn't book, the customer who hasn't been back in a year. Written in your voice, timed to how your trade actually buys — and they stop the moment somebody replies.
A calendar that understands real availability, service durations, travel time and who does what. Confirmations, reminders, reschedules and no-show recovery all handled without a phone call.
Review requests that go out at the moment a job is finished and the customer is pleased, not three weeks later. Steady, compounding, and the single cheapest lever most local businesses are ignoring.
One view: enquiries in, how fast each was answered, how many became bookings, what source they came from. So the next decision about advertising, staffing or hours is made on a number instead of a feeling.
There's no shortage of platforms that do some of this. The reason they sit half-configured in most businesses is that they're built for the average business, and nobody runs one of those.
The best system is the one nobody has to remember to use.
If the first stage tells us you don't need us, we'll say so. It has happened, and it costs us less than a bad build costs both of us.
We look at your business the way a customer does. Where enquiries come from, how long they wait, what happens after hours, where the handovers are. You get the findings written down whether or not you go further.
We build to the map — capture, response, follow-up, booking, reporting — then run live enquiries through it ourselves before you ever see it. You're trained on the parts you'll actually touch, which is fewer than you'd think.
Systems drift. Staff change, services change, a sequence that worked in winter stops working in spring. We watch the numbers, fix what slips, and extend it as the business grows into it.
We take on a small number of builds at a time because doing this properly means knowing a business well enough to model its exceptions. That doesn't scale to hundreds of clients, so we don't pretend it does.
Ongoing support runs month to month. If it stops being worth it, you stop. We'd rather know early than keep an unhappy client on a twelve-month term.
Contacts, conversations, booking history — exportable at any time, on request, without a conversation about why.
You know what's being built and what it costs before it starts. No hourly drift, no invoice that turns up bigger than the estimate.
If a business is doing twelve enquiries a month, automation isn't the constraint — demand is. We'll point you at the real problem rather than sell around it.
We don't write bespoke software you'd be stranded with. We configure established, supported platforms deeply — which is a very different thing from switching one on.
No account manager relaying messages to a team you've never met. The people who built your system are the people who answer when something's off.
Tell us what happens to an enquiry in your business today, and where you think it falls over. We'll come back with what we'd look at first — no deck, no pitch, no forty-minute discovery call to establish that you own a business.
If we don't think we're the right fit, we'll say that instead.